Maison — Shopify Theme

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Opens this theme running on our store with real products.

Maison is built for brands that want their store to read like a lookbook, not a catalogue. Instrument Serif headlines with italic accents sit against Archivo body text on an ivory ground, with ink type and an oxblood accent doing all the shouting so your photography doesn't have to. The homepage runs a full-bleed campaign hero with a floating headliner card, a horizontal new-arrivals rail, editorial category tiles and an "atelier promise" block with your own statistics.

Underneath the styling it is a complete, working storefront: 24 sections and 14 JSON templates, including product, collection, search, cart, blog, article, pages, a contact template, 404, password and the full set of seven customer-account templates. The product page ships a live variant picker that updates price, compare-at price, image and the add-to-bag label without a reload, plus gallery thumbnails, trust badges, two collapsible rows and related products.

Nearly every line of copy is a theme setting — eyebrows, headings, pills, buttons, badges — so you can rewrite the whole voice from the customiser without touching Liquid. Colours and fonts are three brand settings and a toggle. And because every section falls back to demo content, the theme looks finished the moment you install it, before you've uploaded a single product.

What's included

• 24 sections and 14 Online Store 2.0 JSON templates, all rearrangeable in the theme customiser
• Complete template coverage: product, collection, search, cart, blog, article, page, contact, 404, password, gift card and 7 customer-account templates
• Live variant picker — price, compare-at price, product image and button label update instantly, with the variant reflected in the URL
• AJAX quick-add from product cards with a live bag count in the header; falls back to a normal form post without JavaScript
• Cart page with a configurable free-shipping progress line, perk row, optional order note and quantity controls
• Homepage kit: campaign hero with headliner product card, product rail, up-to-8 category tiles and an atelier block with custom statistics
• Scrolling announcement marquee with your own messages and adjustable loop speed
• Three-colour brand system (accent, background, ink) plus a toggle to swap Instrument Serif and Archivo for any Shopify font
• Every section falls back to demo content, so the storefront looks complete on an empty store
• No frameworks or jQuery — one 634-line stylesheet and one 171-line script, responsive images, skip link and translation-ready locale file

Best for: Independent fashion, slow-made apparel and considered lifestyle brands with a strong point of view